House of Gentry

Design leadership for the companies rebuilding the industrial base.

House of Gentry is the product and design studio for funded deep-tech founders. We lead enterprise SaaS design, build it with AI, and help you win the non-dilutive funding to pay for it.

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Built for founders inSpaceDefenseAerospaceCritical infrastructurePhysical AIAdvanced manufacturing

Enterprise SaaS design leadership, on demand.

Deep-tech companies build extraordinary technology and then hand it to users through interfaces nobody can operate. We are the design leadership layer that fixes that, embedded in your team, owning product design end to end.

One senior partner who has shipped enterprise software at Google, Deloitte, and SAP, backed by AI that does the throughput of a design team.

A fractional design leader who can:

  • Own product design from strategy to shipped UI
  • Stand up your design system and research practice
  • Translate a hard technical product into something users adopt
  • Build the funding narrative that gets you the next round

Full product design

Research, interaction design, and design systems, from a first 0→1 prototype to a scaled enterprise platform. Handed to your engineers as a spec they can build straight from.

UX AI agents

Agents that watch how real users move through your product, surface where they get stuck, and turn that into design fixes your team can ship, continuous research on a loop.

AI infrastructure

RAG pipelines, agent orchestration, evaluation harnesses, and deployment scaffolding, so your product uses AI reliably at scale on a stack your engineers own.

Design systems for hard products

Component libraries and interaction patterns built for dense, high-stakes interfaces, mission consoles, ops dashboards, and control surfaces, not marketing sites.

How we work.

01

Embedded, not arms-length

We sit inside your team as the design leadership function, in your standups, your repo, and your roadmap, not delivering a deck from the outside.

02

Senior-led delivery

The person who scopes the work is the person who does it. No junior-staffed fulfillment, no hand-offs between the pitch and the pixels.

03

Ship on evidence

We prototype fast, test with real users, and build only what the evidence supports. Innovation is measured in adoption and outcomes, not artifacts.

$3M+

in SBIR and STTR grant awards secured for founders we work with.

Non-dilutive funding, written to win.

Deep-tech is expensive, and the best money is the kind that does not cost you equity. We turn your technology into SBIR/STTR narratives that funders back, anchored in the same product and UX thinking we bring to your roadmap.

Applications written to get funded, not just submitted, with the budgets, plans, and reporting that keep the money once you win it.

Building something hard? Let's talk.

One short call. Tell us what you are building and where design and funding are holding you back, and we will tell you straight whether we can help.

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