The Name
High-born
The meaning of Gentry
Noble
The standard we hold ourselves to
HOG
Legacy, humility, and humor
Named for a man who flew missions no one else would.
House of Gentry is named after the founder's great-grandfather — a WWII test pilot named Gentry who lived with grit, heart, and purpose. He flew missions others wouldn't take. Not out of recklessness, but out of a deep sense of duty and the conviction that the work mattered.
The name means high-born. Noble. It carries an expectation of conduct — of showing up prepared, doing the work with precision, and leaving things better than you found them. The acronym HOG is a nod to that legacy, but also to humility, humor, and the joy that comes from doing work you believe in.
We are a Disabled Veteran Business Enterprise. We are California-certified, eligible for government set-aside contracts, and built to serve the institutions that serve the public. That lineage isn't a credential — it's a commitment.
Mission
“We build for what outlasts us.”
Software that scales. Systems that remain maintainable. Organizations left with stronger capabilities than when we arrived. We measure success not by the sprint we shipped, but by what it enables five years from now.
How We Work
Five things we believe.
Bold ideas emerge from discomfort.
Curiosity and a pioneering spirit are prerequisites. We make space for risk — not recklessness, but the kind of courage that flies missions others won't.
The work demands humility.
We bring senior expertise to every engagement, then check our egos at the door. The best solution wins, regardless of who proposed it.
Growth happens through challenging work.
We don't staff junior teams on complex problems. Every engagement is led by practitioners who have shipped enterprise-grade products and navigated government procurement.
Joy is not a luxury.
HOG — it's a nod to legacy, but also to humility, humor, and the joy of the work. The best outcomes come from teams that genuinely want to be in the room together.
Legacy matters more than ego.
We build for what outlasts us. That means designing systems that remain maintainable, writing documentation worth reading, and leaving every client's organization stronger than we found it.
Who We Are
Disabled Veteran Business Enterprise
DVBE-certified through the California Department of General Services. OSDS #2044590.
California Small Business (Micro)
Certified by the Office of Small Business and DVBE Services. Eligible for set-aside contracts at the state and local level.
Dual CMAS Contract Vehicles
Active CMAS agreements covering both IT Professional Services and Non-IT Business Administrative Consulting — available to state and local agencies without further competitive bidding.
Meet the founder.
The company's values are an extension of one person's approach to the work — and the career that shaped it.
Read the founder's story